Introduction:

Wilson Lighting & General Trading FZC, a prominent provider of civil and structural items, lighting fixtures, power tools, machinery, and more, sought to establish a robust online presence to reflect their expansive product range and reputation for high-quality service. With a vision of becoming the go-to destination for customers seeking top-tier brands and products, Wilson Lighting partnered with TecHayal to build a modern digital platform that not only showcases their extensive offerings but also enhances customer engagement through seamless eCommerce experiences.

The digital transformation project for Wilson Lighting presented key challenges:

Brand Identity Wilson Lighting needed a refreshed brand identity that communicated their commitment to quality and reliability while resonating with both industrial and consumer audiences.

Product Navigation & eCommerce The website had to efficiently organize a wide variety of products and brands, making it easy for customers to browse, compare, and purchase items, while ensuring a seamless and intuitive shopping experience.

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Key Achievements

Enhanced Brand Presence

The newly designed website enabled easy access to Wilson Lighting’s extensive product catalog, leading to a 25% increase in online inquiries and purchases.

Improved Product Accessibility

The newly designed website enabled easy access to Wilson Lighting’s extensive product catalog, leading to a 25% increase in online inquiries and purchases.

Seamless eCommerce Experience

A user-friendly platform with optimized product categories and filtering resulted in a 30% improvement in customer engagement and satisfaction.

Boosted Mobile Traffic

A mobile-optimized design contributed to a 20% increase in mobile users, particularly among on-the-go contractors and procurement teams.