Wilson LightingInnovating Progress Power
Wilson Lighting & General Trading FZC, a prominent provider of civil and structural items, lighting fixtures, power tools, machinery, and more, sought to establish a robust online presence to reflect their expansive product range and reputation for high-quality service. With a vision of becoming the go-to destination for customers seeking top-tier brands and products, Wilson Lighting partnered with TecHayal to build a modern digital platform that not only showcases their extensive offerings but also enhances customer engagement through seamless eCommerce experiences.
Introduction
Wilson Lighting & General Trading FZC, a prominent provider of civil and structural items, lighting fixtures, power tools, machinery, and more, sought to establish a robust online presence to reflect their expansive product range and reputation for high-quality service. With a vision of becoming the go-to destination for customers seeking top-tier brands and products, Wilson Lighting partnered with TecHayal to build a modern digital platform that not only showcases their extensive offerings but also enhances customer engagement through seamless eCommerce experiences.
The digital transformation project for Wilson Lighting presented key challenges:
Brand Identity Wilson Lighting needed a refreshed brand identity that communicated their commitment to quality and reliability while resonating with both industrial and consumer audiences.
Product Navigation & eCommerce The website had to efficiently organize a wide variety of products and brands, making it easy for customers to browse, compare, and purchase items, while ensuring a seamless and intuitive shopping experience.
Our Expertise
Branding & Identity
- Created a professional, trustworthy brand identity reflecting Wilson Lighting’s expertise in the lighting and industrial sectors.
- Developed cohesive branding across digital platforms to enhance market recognition.
- Incorporated a modern aesthetic that aligns with Wilson Lighting’s innovative product range.
eCommerce Solutions
- Designed an intuitive eCommerce platform that caters to both B2B and B2C clients.
- Implemented advanced product filtering and categorization for seamless navigation.
- Integrated a streamlined checkout process to improve conversion rates and customer satisfaction.
Key Achievements
Enhanced Brand Presence
The newly designed website enabled easy access to Wilson Lighting’s extensive product catalog, leading to a 25% increase in online inquiries and purchases.
Improved Product Accessibility
The newly designed website enabled easy access to Wilson Lighting’s extensive product catalog, leading to a 25% increase in online inquiries and purchases.
Seamless eCommerce Experience
A user-friendly platform with optimized product categories and filtering resulted in a 30% improvement in customer engagement and satisfaction.
Boosted Mobile Traffic
A mobile-optimized design contributed to a 20% increase in mobile users, particularly among on-the-go contractors and procurement teams.