Introduction:

Denexis, a Geneva-based advisory firm with a strong presence in Africa, is committed to contributing to the achievement of the Sustainable Development Goals (SDGs). Their mission focuses on eradicating poverty and ensuring equity by providing high-value advisory services in areas such as revenue mobilization, international trade facilitation, and national quality infrastructure. Denexis collaborated with TecHayal to create a digital platform that reflects their values and commitment to change. The goal was to enhance their online presence to better engage stakeholders, communicate their mission, and drive impactful global projects.

The digital transformation project for Denexis involved several critical challenges:

Global Engagement The website needed to appeal to a diverse international audience, including governments, organizations, and businesses focused on sustainable development. The platform had to effectively communicate Denexis' mission and showcase its expertise in contributing to social and economic reforms.

Content Accessibility With a focus on international trade, revenue mobilization, and quality infrastructure, the website had to provide easy access to detailed information while maintaining a user-friendly experience for visitors worldwide.

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Key Achievements

Enhanced Global Stakeholder Engagement

The new website allowed Denexis to effectively engage with governments, businesses, and organizations across Africa and globally, resulting in a 30% increase in inquiries.

Improved Content Accessibility

The platform's user-friendly design and structured content led to a 25% increase in page views, allowing stakeholders to easily find information on Denexis’ services and impact.

SEO Optimization for Global Audience

Advanced SEO strategies led to a 40% increase in organic traffic, helping Denexis reach more international stakeholders interested in sustainable development.

Responsive Mobile Design

The mobile-friendly design ensured a 20% increase in mobile traffic, catering to on-the-go users in Africa and beyond.