BINNISAR is an urban women’s clothing store that wanted to extend its reach from brick-and-mortar stores to an online shopping model. The brand wanted to use Digital Media to reach out to young urban women and generate online sales.
TecHayal developed the social media presence and used a combination of different strategies and Enhanced Tracking Tools to determine what caught the eyes of the consumer and converted leads into online sales. BINNISAR launched all over Pakistan through its YouTube channel with TecHayal and has now over 45k followers.